Mohawk Flooring

To launch Mohawk's new SmartStrand carpet we created the ultimate animal mess demonstration. The work literally stunk. Six elephants, three camels and a black rhino lived on the carpet for two weeks, and all streamed live 24/7. But, it was well worth it. Over 50 million square yards of carpet was sold, leading to a six-month backlog of orders and selection as one of the best integrated campaigns at the Cannes Lions.